Creative Roadmap
4 creatives · 4 batches
| Status | Batch | Creative Name | Format / Concept | Hypothesis | Angle | Persona | Landing Page | Brief | Link to Final | Strategist | Designer / Editor | Creator | Uploaded | Test Result | ROAS | CTR | Hook Rate | Learnings | Iterations | Link to Platform | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Batch 03 | |||||||||||||||||||||
| 03 | 432 | Us vs them | 1 of 5 testing batches | Lucas | Satish | Femke | 1.9 | — | — | — | 1 | — | |||||||||
Batch 05 | |||||||||||||||||||||
| 05 | fds | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Batch 32 | |||||||||||||||||||||
| 32 | Fdsf | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Batch TEST | |||||||||||||||||||||
| TEST | Test Creative | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
New Creative
Angle
1.Sounds Novel
Does the mechanism or cause feel fresh?
Would the average person say "I haven't heard that before"?
2.Targets a Specific Subgroup
Is this for a clearly defined demo (women over 40, postpartum, men 50+, etc)?
Could someone reading the angle say "that's me"?
3.Creates Shareable Story
Would they immediately tell their friend about this mechanism?
"Your calves are your second heart and they're failing at pumping blood back up"
"DPP-4 is literally eating your fat-burning hormone before it can work"
4.Exposes a System Failure
Is there a biological or overlooked system breaking down?
"Your body produces less digestive enzymes after 40."
"DHT blocks collagen from forming in your scalp."
5.Logical Bridge from Problem → Solution
Can they instantly grasp the problem → solution link?
"If vein valves are weak, stimulating calf muscles pushes blood back up"
"If DHT blocks collagen, inhibiting DHT restores your skin's firmness"
6.Believability with Fast-Grasp Science
Does it feel credible without making their eyes glaze over?
"Doctors call your calves the second heart because they push blood upward"
"Studies show Type III collagen is what gives babies perfect skin — and you lose it with age"
7.Focuses on ONE Key Insight
Are we laser-focused on one mechanism instead of scattering focus?
"The reason your skin sags is DHT blocking collagen — everything else is secondary"
"Weak calves = blood pooling = edema. That's the whole chain."
8.Shows Hidden Connections That Blow Their Mind
Does it connect dots they never saw coming?
"The saw palmetto your husband takes for hair loss also keeps skin firm"
"The same mechanism making your feet swell is causing your brain fog"
9.Has a Counterintuitive Element That Creates Interest
Does it challenge what they thought they knew?
"It's not your feet causing the problem — it's your calves"
"Compression socks trap the problem instead of solving it"
Persona
Select a persona from the dropdown above, or create a new one.